<![CDATA[Amanda Bieler - Blog]]>Sat, 21 Nov 2015 08:04:36 -0800Weebly<![CDATA[Heels Are Made For Running]]>Thu, 07 May 2015 20:12:11 GMThttp://amandawebportfolio.weebly.com/blog/heels-are-made-for-running
Posted on May 5, 2015 by bravochat

Everyone knows that popular phrase spoken by Atticus Finch in To Kill A Mockingbird– “You never really understand a person until you consider things from his point of view, until you climb in his skin and walk around in it.”

So in order to understand a day in the life of a Bravo intern, here are my shoes. Go ahead, walk around in them for a bit, but be aware that heels are made for walking, and at this job, running is what is done best.

Although every day in the office looks different, here is what to expect as an intern in a successful public relations and advocacy firm.

8:40 a.m.– I exit my car and hastily dart towards the Bravo building in my heels and professional attire. Once inside the building I hop onto the elevator and ascend to the floor where typing fingers rarely rest and phone conversations rarely cease- the communications and public relations floor. As I walk towards my computer before the work day commences, I prepare a mental checklist of tasks that need to be completed for the day before I receive new ones to add to the list.

*Insert necessary advice plug below*

If there is anything that I have learned from being a student and working in the professional world, it is that “to do” lists are your best friend. When life demands many tasks to be completed in a short period of time, those people who organize their lives before beginning the day are headed in the right direction. They know what they have to do, and they know when it has to be done. As simple as that.

8:45 a.m.– I check my e-mail, reply to urgent messages from coworkers, and open my calendar. I have learned quickly that careful attention to detail and organization is key for success in the communications field. If one does not own a schedule and write everything down for the day, then that person is bound to forget an important meeting or project.

9 a.m. – 12 p.m. – Although the morning hours are inevitably unpredictable, I can always expect to write blog posts, continue ongoing projects, attend energy practice and healthcare meetings, and receive updates on new projects that need attention. I obsessively re-read my calendar several times just to make sure I’m not missing anything.

1 p.m. – 4 p.m. – The afternoon hours are dynamic and busy; depending upon the assigned task and urgency of the deadline, I may spend copious time or only one hour turning over a project. Generally though, the afternoon consists of various projects including, but not limited to, drafting press releases, following up with various media outlets, sending out media advisories, editing press materials and blogs, conducting social media audits, or doing research for clients.

4 p.m. – 5:15 p.m. – The last hour of the day is dedicated to wrapping up and making sure the priority projects are done for the day. Finally, I discuss what I completed for the day with my internship advisor. I review the projects that I worked on, log them into a spreadsheet, and report my time.

Yes, the day is clearly busy. And yes, the workload in a fast-paced environment can be overwhelming.

But if you’re like me, you’re pursuing the public relations field because you enjoy being busy. You thrive on tackling challenging tasks and completing them to the best of your ability. You love adhering to a tight schedule and organizing your life down to the smallest detail.

If you enjoyed “walking in my heels,” then go ahead and apply to Bravo! Guaranteed that you will not regret it- not even one bit.

Amanda Bieler, Harrisburg Intern

<![CDATA[It's That Time Again...]]>Tue, 03 Mar 2015 21:56:57 GMThttp://amandawebportfolio.weebly.com/blog/its-that-time-againPicture
It was that time of year again- a time when legislatures gather to hear the Governor convey his budget proposal to the state. A time when a cloud of confusion hovers in my mind. A time that I cringe when I hear about taxes; they’re complicated, and as a student, they’re not too relevant in my daily life, although they will be soon.

So there I was, one seemingly unknowledgeable youngster in a room of politically intelligent professionals listening to a speech that mostly went over my head. As I glanced around the room, nearly every individual sat on the edges of their seats with pens poised in their hands. The room was alive with whispers of anticipation. Ink rapidly spilled onto disheveled notepads and laptop keys pounded every second Governor Wolf uttered another word. Every sound in the room reminded me of the importance of the budget address, so despite my inability to comprehend everything Governor Wolf proposed, I tuned in and evaluated the speech with the eyes and ears of a communication student. 

As I intently listened to the speech, I noticed that Governor Wolf’s delivery captivated me more than his language and words. In my rhetorical theory and communication theory classes, I learned that delivery is powerful; it can move audiences to believe the message when done correctly. When the speaker appears confident, knowledgeable about the content of the speech, and sincere, the speaker conveys more power and credibility. 

Evaluating the speech as a whole, Governor Wolf is an effective communicator. Here are the elements of Governor Wolf’s budget proposal that convinced me of his credibility as a speaker.

Nonverbal gestures
Governor Wolf’s posture conveyed confidence and power. He barely glanced at his notes, so his eyes were constantly engaged with the audience, thus forming connection. He did not use his hands excessively, which can be distracting. Rather, Governor Wolf used his hands to emphasize main points.

Governor Wolf appealed to his audience emotionally by conveying understanding. He empathized with the audience by sharing the story of a single mother and teacher who no longer works full time due to underfunding at her school. This spending plan though, he urged, will provide a better life for all workers in the educational setting.

Word choices
Governor Wolf’s speech was a balance of positive and negative word choices. He began with negative words, like sluggish economy and deficit to show the setbacks of the current economic conditions. After articulating his spending plan, he transitioned to the use of positive word choices, like restore, increase, start, fight for, and create.

By repeating phrases, Governor Wolf created a sense of urgency about future economic needs. Many clauses began with hopeful, repeated statements like "we need to..." and "we can do better." By repeating these encouraging phrases, audiences believe Governor Wolf’s statements and propositions for a hopeful future. 

There are many public speaking tactics that communication students can learn from this speech. By paying careful attention to these rhetorical strategies, I have learned the power of speaking confidently and purposefully. You just have to sell your thoughts and believe them, really. 

As Governor Wolf says, it’s just that simple.

<![CDATA[When in Costa Rica]]>Tue, 10 Feb 2015 21:59:23 GMThttp://amandawebportfolio.weebly.com/blog/when-in-costa-rica
Posted on February 10, 2015 by bravochat

Warm and colorful sunsets, white beaches, lounge chairs- can you see it, feel it, and smell it? I’m sorry, I am well aware that it is currently the middle of winter in Pennsylvania, which means that everything appears lifeless and dead, exactly the opposite of what I just described. Because of the lifelessness of Pennsylvania in January, I decided that I had to escape to a warmer, tropical paradise. So I ventured to Costa Rica for nearly the entire month of January and here I am back in the States again to share some of my adventures.

Prior to January 2015, I was not a seasoned traveler, so I had never experienced culture shock. In my opinion, culture shock and language barriers are probably the toughest challenges to overcome when traveling. For example, it was difficult getting used to Costa Ricans’ strange eating patterns and their habits of waking up early and going to bed early. These cultural norms challenged me to adjust to short nights of sleep and long periods of time in between meals quickly. I also realized that for the whole month I would consistently eat rice and beans in the morning, sometimes with eggs, but almost always without. Even though I vowed that I would never consume them again when I returned to the States, I still appreciated the Costa Rican lifestyle, even if it meant tirelessly eating the same food over and over again.

Although the food was not as glamorous as I initially expected, I still experienced many fun adventures. Each week consisted of participating in different activities, such as ziplining, Tarzan swings, rainforest tours, cloud forest tours, animal sightings, beach visits, cruises, snorkeling, and surfing, just to name a few! Since this was my first time abroad, I wanted to make the most of my experience by trying everything. I figured that I only had one chance to do these activities, so why not? I’m certainly glad that I did!

Even though the trip was packed with fun activities, it was still academic-based; therefore, I learned a lot. It’s interesting, though, that despite learning about the country in the classroom, the trip was much more enriching through my interactions with the natives. They taught me the value of relationships and the importance of laughing and enjoying life with other people. Most importantly though, I learned that it is possible to be content with only friends and family by your side; you don’t need a lot of material possessions, because ultimately, people can fill you with more joy than any material good.

Amanda Bieler, Harrisburg Intern

<![CDATA[Hola from Costa Rica!]]>Fri, 23 Jan 2015 22:02:58 GMThttp://amandawebportfolio.weebly.com/blog/hola-from-costa-rica
Yes, I am academically competitive. And yes, I thoroughly enjoy tackling new challenges, thinking creatively, and ultimately, fighting for the win. So am I excited to begin interning at Bravo Group? Oh, undoubtedly!

Hi, my name is Amanda Bieler, and I am pleased to join the Bravo Group team as a PR/Communications intern for the spring! Due to the location of Messiah College, the school that I attend, I will work at the Harrisburg office for the duration of spring semester. Although the words in my opening statement do not explicitly convey my excitement, it should be known that I am eagerly anticipating my first week of work in February! If I am so enthralled to begin this adventure of interning at Bravo Group, then why delay the process until February? Well, as the new year begins and with graduation in sight, my rather spontaneous, curious, and intrepid personality desires exploration and cultural change, so I am currently in Costa Rica! I have escaped Pennsylvania’s drab, wintry weather as I earn school credit in the tropical country of Costa Rica (this statement is not intended to create jealousy).

Although the trip is largely educational, both culturally and academically, I am participating in various social activities like canopy tours (e.g. ziplining), visitations with government officials, and homestays with Tico families. Additionally, I plan to visit coffee plantations, outside markets, beaches, and hot springs, among other sites. Ultimately, these three weeks will place me outside of my comfort zone, but simultaneously, they will stretch my knowledge and widen my perspective about Latin American culture. Needless to say, there is much to look forward to during the Costa Rican trip and upon my return as I begin my journey at Bravo Group.

Until then, hasta luego!

Amanda Bieler, Harrisburg Intern